Among the trendy Cloud Computing Platforms, Amazon Web Services is going as the best. We will see today how much have these platforms performed in the cloud competition.

Amazon offers PHP Applications, Windows Azure, and its own flavored additions of Hadoop and other Web Services for shared distributed computation costs across operating systems and cross language with enormous documentation. Amazon has presence in Mobile, Web and Social Applications. Major and minor brands have had successes and topping up profits through Cloud Based Applications in Amazon. For example, Samsung  introduced its Smart Hub Application and within a short span made profits of US $ 24 million or more. Washington Post increased its reader base by more than half through its WaPo Labs presence on Amazon clouds. They introduced Social Reader App on Facebook which coordinated with other social apps with Amazon as Data Engine as base. The smaller to larger enterprises could scale up or down by the press key of a command line. Among the many products and services of Amazon.com, the most popular in Cloud Platforms are EC2,   MapReduce, and LoadBalancing for Computation Flexibity; Amazon Relational Database Service, SimpleDB and DynamoDB for Database cost-cutting-edge, and other Search, Storage and Networking Services.

Google is fast becoming the ubiquitous freeware of bigdata associated with the largest email and search engine group. The App Engine of Google is enhancing business consumer experience. It allows programmer and data customization for user friendly Web Applications over the Google Platform.Currently the most popular Google Web Apps employing cloud's big data are GMail, Google Search for general and specific types of documents and App Engine with their Advanced Programmer Interfaces, Google Docs, which has recently shifted to Google Drive, a desktop application to synchronize online Google Docs files. Google aims to reorganize the untapped world of books, scholarly articles, newsgroups, images, business and industrial documentation, etc. It has this philosophy of being an informal user friendly interface for all the informational needs.

Salesforce.com is another advanced business-purpose suite employing cloud technology to enhance the business presence over the new web of cloud environments. It has its own robust servers and a lot of customization facilities for business based applications.The Cloud capabilities of salesforce.com spread to Sales, Marketing, Chat Support, Human Resource Management, Help Desk Services, and other customized Web Applications based on single or multiple user platform. Major giants like Cisco and Symantec have employed Salesforce for its services. In a recent survey, Salesforce confirms its commitment to increased user satisfaction, speedy case resolution, and efficient information access. Hence popularity among new leads and retention in customers relation creates more revenue and sales productivity. Salesforce is ideal for well-established businesses that want a comeback into the market competition to get the major market share.

Google App Engine has some of its sister open source ventures, one is AppScale. It also has coding and debugging independence of customization. AppScale also supports MapReduce, Hadoop, and any cloud API that can support Ubuntu Lucid Image. The brains behind AppScale are from IBM Research, National Science Foundation and other state bodies.